I design storefronts, marketplace flows, onboarding, and checkout experiences that turn user intent into action. My background in banking and small business helps me design around trust, clarity, and conversion.
CURRENT FOCUS
E-COMMERCE + MARKETPLACES
CERTIFICATE / UI/UX FOR AI PRODUCTS
STANFORD ONLINE
LOCATION
BAY AREA · OPEN TO REMOTE
Selected work
Marketplace UX · Product Discovery · Onboarding
ONE BISON
Redesigning discovery, filtering, and business onboarding for a marketplace connecting values-aligned shoppers with 800+ reviewed companies.
E-commerce UX · Checkout · Analytics
BIBLE ART FOR YOU
Redesigned a mobile-first shopping journey, reducing the path from product discovery to purchase from 7 steps to 4.
Marketplace UX · Matching · Prototyping
FINGERPIN
Designed a two-sided marketplace that helps homeowners find qualified professionals while giving providers better ways to discover relevant work.
Hello, I'm Grace — a UX designer who came to design through business and banking.
I came to UX through firsthand experience with customers. I ran a café and learned how small changes to an experience could change business outcomes. Later, as a personal banker, I watched customers struggle with confusing financial tools and high-stakes transactions. Those experiences shaped my focus today: designing clear, trustworthy digital journeys where friction can cost people time, money, and confidence.
More recently, I've expanded that work into AI product UX, studying how designers can balance automation with user control, transparency, and trust.
I'm currently exploring UX/Product Designer opportunities in e-commerce, marketplaces, and transactional products.