Hi, I’m Grace.
I design for the moments when people hesitate.

Hi, I’m Grace.
I design for the moments when people hesitate.

I’m a UX Designer focused on marketplaces, e-commerce, and transactional flows. My background in banking and small-business ownership shaped how I think about trust, clarity, and conversion.

Today, I design simpler workflows and experiences that help people move forward with confidence.

How I got here

Different roles taught me how people make decisions, where friction happens, and what makes an experience work.

Running a café

Running a café

Fixing the experience, one detail at a time. I took over a struggling café and improved the customer experience across products, service, and operations. Over five years, profit grew by 300%.

Running a café

Running a café

Fixing the experience, one detail at a time. I took over a struggling café and improved the customer experience across products, service, and operations. Over five years, profit grew by 300%.

Learning from customers

Learning from customers

“Obvious” isn’t universal. Helping customers navigate digital banking showed me how differently people interpret the same interface. It taught me to design for what users actually understand—not what I assume they understand.

Learning from customers

Learning from customers

“Obvious” isn’t universal. Helping customers navigate digital banking showed me how differently people interpret the same interface. It taught me to design for what users actually understand—not what I assume they understand.

What shapes how I think

The interests outside design keep me curious, observant, and creative.

Reading to understand people

Reading to understand people

I read to step into other perspectives and come back seeing people a little differently.

Reading to understand people

Reading to understand people

I read to step into other perspectives and come back seeing people a little differently.

Reading to understand people

Reading to understand people

I read to step into other perspectives and come back seeing people a little differently.

Playing in a rock band

Playing in a rock band

Playing guitar and drums keeps me creative, collaborative, and comfortable improvising.

Playing in a rock band

Playing in a rock band

Playing guitar and drums keeps me creative, collaborative, and comfortable improvising.

Playing in a rock band

Playing in a rock band

Playing guitar and drums keeps me creative, collaborative, and comfortable improvising.

Let’s connect

Let’s connect

I'm currently exploring UX/Product Designer opportunities in e-commerce, marketplaces, and transactional products.