ONE BISON

Turning a business directory into a transaction-ready marketplace.

I designed the commerce experience connecting seller setup, product management, buyer discovery, checkout, and post-purchase recovery.

Role: UX Designer

Stage: Pre-launch commerce

Team: Founder · Engineering · QA

My role:

Seller activation
Product management
Marketplace
UX Transaction states
Design-system alignment

A growing business directory was preparing to become a marketplace—but sellers had no efficient way to manage inventory and buyers had no complete transaction experience.

6×

6×

Business signup growth

Business signup growth

+32%

+32%

Engaged sessions

Engaged sessions

+45%

+45%

Search usage

Search usage

Company-level pre-launch signals, not post-launch commerce conversion metrics.

Company-level pre-launch signals, not post-launch commerce conversion metrics.

FROM DIRECTORY → MARKETPLACE

One system, three sides

SELLER

Bring products to market

Set up businessConnect catalogManage ordersFulfill orders

PLATFORM

Manage and enable the marketplace

Review inventoryApprove productsMonitor activityResolve disputes

BUYER

Discover and complete purchases

DiscoverEvaluatePurchaseTrackResolve

One catalog. Multiple ways in.

One catalog. Multiple ways in.

Sellers already managed products elsewhere. I designed multiple entry paths instead of forcing every business into the same workflow.

Choose a method & Connect Shopify

Select products or Upload CSV

Connection ≠ automatic publication

Connection ≠ automatic publication

Add products manually

Four generations of UI. One product experience.

Four generations of UI. One product experience.

  1. Live production UI

  1. Older Figma designs

  1. Previous developer-built pages

  1. New e-commerce designs

HOW I STANDARDIZED IT

Standardizing the experience without creating unnecessary rework

KEEP

Functional patterns that still supported internal scanning.

FIX

Customer-facing implementation that drifted from established system patterns.

DECIDE

Undocumented legacy behavior that needed to be standardized or retired.

The happy path is only one product state.

The happy path is only one product state.

Cart changed

Seller application / incomplete status

Seller application status

Report a problem/dispute

The successful path is only one product state. Recovery is part of the experience too.

The successful path is only one product state. Recovery is part of the experience too.

designed exception, recovery, and status states alongside the primary transaction—not after development.

designed exception, recovery, and status states alongside the primary transaction—not after development.

Where AI could reduce marketplace friction

With the transaction model established, I explored where AI could remove repetitive work while keeping consequential decisions with people.

With the transaction model established, I explored where AI could remove repetitive work while keeping consequential decisions with people.

Seller activation

→ AI-assisted listing

Generate → review → approve

Buyer discovery

→ intent-aware search

Suggest → refine

Post-purchase

→ AI support + human escalation

Assist → escalate

Built for the move into commerce

I helped turn One Bison’s directory experience into a more complete marketplace system—connecting seller setup, transaction states, and reusable product patterns.

Seller experience

Seller experience

Clear product paths

Transaction UX

Transaction UX

Recovery + status

System foundation

System foundation

Reusable patterns

Next case study

Bible Art For You

Bible Art For You

Bible Art For You

Repositioning a niche e-commerce brand for growth

Repositioning a niche e-commerce brand for growth

View Case Study

View Case Study