Bhutan Animal Rescue & Care
Bhutan Animal Rescue & Care

Bhutan Animal Rescue & Care

Connecting travelers with animal in Bhutan

Connecting travelers with animal in Bhutan

Connecting travelers with animal in Bhutan

Design a website that inspires donations through emotional storytelling while clearly communicating BARC's mission.

Project Overview
Project Overview

BARC is a nonprofit dedicated to animal rescue and care in Bhutan. I designed a website to connect international travelers with their mission, transforming the compassion visitors feel for Bhutan into meaningful support for local animal welfare.

Project title: BARC Complete Digital Rebrand
Role: Lead UX/UI Designer (Solo)
Status: In Development with Sanctuary Websites

Project title: BARC Complete Digital Rebrand
Role: Lead UX/UI Designer (Solo)
Status: In Development with Sanctuary Websites

Problem
Problem

Without a compelling website, they couldn't convert travelers' emotional connection to Bhutan into donations or attract partnerships with veterinary organizations and sponsors.

Without a compelling website, they couldn't convert travelers' emotional connection to Bhutan into donations or attract partnerships with veterinary organizations and sponsors.

Goal
Goal

Design a website that inspires donations through emotional storytelling while clearly communicating BARC's mission, daily impact, and fundraising needs for the Center for Animal Happiness.

Design a website that inspires donations through emotional storytelling while clearly communicating BARC's mission, daily impact, and fundraising needs for the Center for Animal Happiness.

The design needed to reflect Bhutan's unique culture and values, creating an authentic visual identity that resonates with travelers' memories while speaking the universal language of compassion.

The design needed to reflect Bhutan's unique culture and values, creating an authentic visual identity that resonates with travelers' memories while speaking the universal language of compassion.

Design Solution
Design Solution

  1. Design elements reflecting Bhutan's unique culture and values.

  1. Design elements reflecting Bhutan's unique culture and values.

  1. Clear donation pathways integrated throughout the user journey.

  1. Clear donation pathways integrated throughout the user journey.

Old Design

Unclear Donation Process

  • The donation page was buried three levels deep in navigation (How You Can Help > How to Donate).

  • The 'DONATE' button will lead the user to the 'How to Donate' page.

  • The donation page overwhelmed users with complex banking instructions, multiple account numbers, and confusing third-party redirect processes.

Unclear Donation Process

  • The donation page was buried three levels deep in navigation (How You Can Help > How to Donate).

  • The 'DONATE' button will lead the user to the 'How to Donate' page.

  • The donation page overwhelmed users with complex banking instructions, multiple account numbers, and confusing third-party redirect processes.

New Design

  1. Mobile-optimized design for travelers browsing on the go.

  1. Mobile-optimized design for travelers browsing on the go.

Old Design

• No Clear Call-to-Action

The old design only offered a "Read More" link with no path to immediate support.

• Limited Emotional Connection

A low-quality image with minimal story context failed to create the emotional resonance.


• No Clear Call-to-Action

The old design only offered a "Read More" link with no path to immediate support.


• Limited Emotional Connection

A low-quality image with minimal story context failed to create the emotional resonance.

• No Clear Call-to-Action
The old design only offered a "Read More" link with no path to immediate support.

• Limited Emotional Connection
A low-quality image with minimal story context failed to create the emotional resonance.

New Design

• Immediate Action Pathways

The redesign features a prominent "GIVE NOW" button alongside specific donation categories, allowing visitors to support animals instantly without leaving the page.

• Immediate Action Pathways
The redesign features a prominent "GIVE NOW" button alongside specific donation categories, allowing visitors to support animals instantly without leaving the page.

Old Design

• Text-Heavy With No Visual Impact

• No Actionable Donation Options

The page explained the donation impact conceptually, but provided no immediate way to give.


• Text-Heavy With No Visual Impact

• No Actionable Donation Options

The page explained the donation impact conceptually, but provided no immediate way to give.

• Text-Heavy With No Visual Impact

• No Actionable Donation Options
The page explained the donation impact conceptually, but provided no immediate way to give.

New Design

• Visual Donation Menu

The redesign uses engaging imagery with specific price points for each medical service.

• Streamlined Donation Flow

An integrated gift selection interface removes all friction.

• Visual Donation Menu
The redesign uses engaging imagery with specific price points for each medical service.

• Streamlined Donation Flow
An integrated gift selection interface removes all friction.

  1. Segmented content for donors, veterinary volunteers, and potential sponsors.

  1. Segmented content for donors, veterinary volunteers, and potential sponsors.

Results & Learnings
Project Wins

Project Wins

• Built a Complete Digital Foundation
• Eliminated Donation Friction
• Bridged Multiple Audiences

What I Learned

What I Learned

• The Power of Cultural Context in Design
• Storytelling Architecture Matters
• Designing for Connection, Not Just Conversion
• Remove Every Barrier Between Inspiration and Action

Long-Term Impact

Long-Term Impact

The real measure of success will be BARC's ability to sustain and grow its mission through the connections this website facilitates.

The website isn't just a digital brochure; it's a relationship-building tool that turns brief moments of compassion into lasting partnerships for animal welfare in the Land of the Thunder Dragon.

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