Role:
UX & Visual Designer
Scope:
Brand · Website · Donation UX · Mobile · Campaign Design
Team:
BARC + Developer
Status:
Shipped
CHALLENGE
One organization. Many ways to help.
BARC supports animal rescue and welfare in Bhutan while relying on donors, volunteers, travelers, and international supporters. Its digital experience needed to make those pathways easier to understand while establishing a more consistent and credible visual identity.
UNDERSTAND
Mission
Programs
Impact stories
SUPPORT
One-time
Monthly
Sponsorship
CONNECT
Volunteer
Travel
Partner
DONATION FLOW
Making support easier to find — and easier to complete
Donation was a critical action for the nonprofit, so I treated it as a core user journey rather than a secondary page.
Persistent donation CTA
Donation remains discoverable across high-intent pages.
Clear giving options
Users can understand how their contribution supports BARC.
Reduced decision friction
A focused donation experience keeps secondary navigation out of the transaction.
BRAND SYSTEM
Creating a recognizable BARC system
BEFORE
SYSTEM
IN USE
DONATION FLOW
Designing for supporters on the go
Extending the experience beyond the website
The visual system expanded into fundraising reports, brochures, social templates, traveler materials, and campaign assets—giving BARC a more consistent identity across supporter touchpoints.
RESULTS & LEARNINGS
One system for giving, supporting, and staying connected
3
Support pathways
Understand · Donate · Get involved
3
Giving options
One-time · Monthly · Sponsorship
3
Channels, one system
Web · Mobile · Print
6
Touchpoints rebranded
Site, reports, brochures, social, traveler kits, campaigns
Persistent donate CTA and a focused, distraction-free giving flow.
Bhutan-inspired palette, logo, type, and shared components.
Short paths and prominent actions for supporters on the go.
Templates for reports, brochures, social, and campaigns.
“Nonprofit UX extends beyond a website. Trust is built at every touchpoint, online and off.”
Next to measure: donation completion, CTA click-through, and mobile drop-off. Analytics weren’t available during this project, so the results show shipped scope, not conversion lift.
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