Master the 40 letters and their combinations—then read, write, and pronounce anything
Project Summary
Korea's unfamiliar alphabet intimidates learners. Traditional methods teach vocabulary without explaining how the writing system actually works.
Konix is a gamified learning platform that teaches Hangul's structural logic—40 letters → 11,172 possible syllables. Learn the system once, read Korean forever.
Serves 92,000+ students across 1,462 Korean schools globally with a systematic, engaging path to literacy.
Learning Philosophy
Structure Over Memorization
Levels 1-4
Master Vowels
Levels 5-7
Add Consonants
Level 8+
Combine Freely
Research & Iteration
Research method: Classroom observation + play testing with 25 Korean school students (ages 6-12)
Impact & Results
Early outcomes:
Game completion rate (vs 60% in initial prototype)
60%
60%
Increase in voluntary replay rate
X1
X1
Positive feedback from teachers and parents
70%
70%
Testimonial
Teachers
"Finally, a tool that teaches *how* to read, not just vocabulary"
Parents
"My child can now sound out any Korean word they see"
Students
"Now, it's fun to do Korean school homework!"
What I Learned
• User research with the actual target age group is essential— adult assumptions about "fun" don't match kids' reality.
• Collaboration across disciplines (education + design + development) produces better outcomes than siloed work.
• Small design choices (sound, stickers, 2-min games) have an outsized impact on engagement.
Future Opportunities
• Expand to include pronunciation assessment using speech recognition
• Add parent dashboard for tracking progress at home
• Develop adaptive difficulty based on individual error patterns
• Scale to other languages with systematic alphabets (Arabic, Thai)
