UX Designer focused on e-commerce, marketplaces, and transactional experiences. I design clear flows across onboarding, product discovery, checkout, and donations—using research, analytics, and cross-functional collaboration to improve usability and conversion.
Product discovery · Onboarding · Checkout · Design systems · Usability testing · Analytics
• Design responsive marketplace experiences across business signup, seller onboarding, product discovery, cart, checkout, and order confirmation.
• Redesigned business onboarding around the user’s intent to list a company, replacing a generic signup experience with a contextual flow.
• Partner with founder, engineering, and QA to move Figma designs from concept through staging and production.
• Build and maintain reusable components, states, typography, color styles, and responsive specifications as the design system evolves.
• Designed the end-to-end mobile-first shopping experience from product discovery through checkout.
• Used analytics, customer behavior, and usability testing to identify friction and improve navigation, product discovery, and checkout decisions.
• Built reusable UI patterns and iterated on shopping flows based on observed behavior and performance data.
• Redesigned the website and mobile donation experience to make the organization’s mission and giving options easier to understand.
• Reorganized content and simplified the donation journey for donors, volunteers, foster families, and visitors.
• Created a cohesive visual system across the website, fundraising reports, brochures, social templates, and campaign materials.
• Designed and prototyped multi-level game experiences for young Korean-language learners.
• Planned and moderated usability studies, then used findings to improve gameplay, navigation, and interaction patterns.
• Took designs from early concepts and wireframes through polished onboarding, gameplay, and lesson screens.
I'm currently exploring UX/Product Designer opportunities in e-commerce, marketplaces, and transactional products.