Hey, I'm Grace. I design products that actually work.
I started as a business owner who turned a failing café profitable by obsessing over the customer experience. Then I worked as a personal banker, watching people struggle with confusing financial tools every day. These experiences taught me that good design isn't just about aesthetics. It's about solving real problems that impact people's lives and business outcomes.
I bring user empathy, business understanding, and hands-on experience turning complex problems into simple, elegant solutions. Based in the Bay Area and always up for interesting challenges.
The Konix is a gamified mobile app designed to help users learn the Korean language through interactive storytelling and bite-sized lessons. As the UX Designer, I collaborate with the product team to create engaging, intuitive learning experiences that make language acquisition fun and accessible.
• Designed wireframes and interactive prototypes for game flow and lesson interactions.
• Collaborated with developers and product managers to implement iterations effectively.
• Built low- to high-fidelity mockups for onboarding, lessons, and quizzes.
• Iterated designs based on feedback from testers and internal stakeholders.
• Researched successful nonprofit websites to identify conversion patterns and best practices
• Collaborated with nonprofit stakeholders to translate organizational goals into effective digital solutions
• Created wireframes, mockups, and prototypes for a complete responsive website redesign
• Built a comprehensive design system and style guides from zero existing resources
• Supported digital banking adoption by onboarding customers to mobile and online platforms.
• Identified usability pain points and advocated for improved UX flows for account access and bill pay.
• Strengthened understanding of financial regulations, customer trust, and product compliance.
• Rebranded and redesigned customer-facing experiences, driving 300% revenue growth.
• Created visual identity systems, promotional materials, and in-store experience improvements.
• Gained hands-on experience balancing brand aesthetics with business performance.
• Learning to design interactive experiences, embedding AI as a core element.
• Developing skills in user trust, prototyping human-AI interactions, and ethical AI design.
• Gaining practical knowledge to evaluate and refine AI-driven user experiences.