Grace Kwak Product Designer
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Hello, I'm Grace—a results-driven Product Designer specializing in e-commerce and fintech.
I blend user-centered design with business insights to create seamless, high-converting digital experiences. With a strong foundation in graphic design and financial services, I excel at identifying user needs, optimizing workflows, and crafting intuitive solutions that drive engagement and revenue.
Experience
• Led the end-to-end design process—from branding and product development to building and optimizing the online store—with a focus on user engagement, conversion, and a seamless shopping experience.
• Increased user engagement by 15% by improving navigation patterns, mobile performance, and task flow clarity.
• Built and maintained branded UI kits and reusable design components.
• Conducted usability testing, A/B experimentation, and applied analytics insights to iterate.
The Konix is a gamified mobile app designed to help users learn the Korean language through interactive storytelling and bite-sized lessons. As the UX Designer, I collaborate with the product team to create engaging, intuitive learning experiences that make language acquisition fun and accessible.
• Designed wireframes and interactive prototypes for game flow and lesson interactions.
• Collaborated with developers and product managers to implement iterations effectively.
• Built low- to high-fidelity mockups for onboarding, lessons, and quizzes.
• Iterated designs based on feedback from testers and internal stakeholders.
• Researched successful nonprofit websites to identify conversion patterns and best practices
• Collaborated with nonprofit stakeholders to translate organizational goals into effective digital solutions
• Created wireframes, mockups, and prototypes for a complete responsive website redesign
• Built a comprehensive design system and style guides from zero existing resources
• Supported digital banking adoption by onboarding customers to mobile and online platforms.
• Identified usability pain points and advocated for improved UX flows for account access and bill pay.
• Strengthened understanding of financial regulations, customer trust, and product compliance.
• Rebranded and redesigned customer-facing experiences, driving 300% revenue growth.
• Created visual identity systems, promotional materials, and in-store experience improvements.
• Gained hands-on experience balancing brand aesthetics with business performance.
Education
- Learning to design interactive experiences, embedding AI as a core element.
- Developing skills in user trust, prototyping human-AI interactions, and ethical AI design.
- Gaining practical knowledge to evaluate and refine AI-driven user experiences.