I’m a UX Designer with experience across marketplaces, e-commerce, nonprofit products, and transactional flows. My background in banking and small-business ownership taught me to pay close attention to trust, clarity, and the small moments that determine whether someone moves forward or drops off.
Today, I bring that perspective to product design—simplifying complex workflows, improving onboarding and conversion, and creating experiences that help people make decisions with confidence.
01
Before UX, I took over a struggling café because I believed the problems were fixable.
The business was losing money, and I had very little capital to work with—but I could see where the customer experience was breaking down.
I paid close attention to what customers ordered, where they hesitated, what frustrated them, and what brought them back. Then I kept improving the experience across products, service, and operations—one friction point at a time.
Over five years, the business grew its profit by 300%. More importantly, it taught me a lesson I still bring to UX today:
02
I learned that “obvious” isn’t universal.
Working in banking gave me the chance to help hundreds of customers navigate digital banking—across different ages, levels of financial knowledge, and comfort with technology.
I watched where people got stuck, what language confused them, and how differently they interpreted the same screen or instruction. Something that felt obvious to me could be completely unfamiliar to someone else.
That experience taught me to design beyond my own assumptions—and to pay attention to what people actually understand, not what I expect them to understand.
03
Exploring what happens when AI enters the experience.
I completed Stanford Online’s UI/UX Design for AI Products program to deepen my understanding of human–AI interaction. I’m especially interested in designing AI that helps without taking control away from the user—making uncertainty, recommendations, and human override part of the experience.
When I’m not designing, I make noise.
I play guitar and drums, and performing with other musicians has taught me something surprisingly relevant to design: listen closely, leave space for others, and know when to lead.
02
I learned that “obvious” isn’t universal.
Working in banking gave me the chance to help hundreds of customers navigate digital banking—across different ages, levels of financial knowledge, and comfort with technology.
I watched where people got stuck, what language confused them, and how differently they interpreted the same screen or instruction. Something that felt obvious to me could be completely unfamiliar to someone else.
That experience taught me to design beyond my own assumptions—and to pay attention to what people actually understand, not what I expect them to understand.
03
Exploring what happens when AI enters the experience.
I completed Stanford Online’s UI/UX Design for AI Products program to deepen my understanding of human–AI interaction. I’m especially interested in designing AI that helps without taking control away from the user—making uncertainty, recommendations, and human override part of the experience.
A Reader At Heart
Stories have a unique power to illuminate the depths of human behavior.
Fueled by Rock & Rhythm
I play electric guitar and drums. Performing in a band also taught me the power of collaboration.