Bhutan Animal Rescue & Care

Bhutan Animal Rescue & Care

Bhutan Animal Rescue & Care

Building a cohesive digital experience for animal rescue, donations, and community support

Building a cohesive digital experience for animal rescue, donations, and community support

Building a cohesive digital experience for animal rescue, donations, and community support

I redesigned BARC’s brand and digital experience to help international supporters understand its mission, donate more easily, and stay connected across web, mobile, and campaign touchpoints.

Role:

UX & Visual Designer

Scope:

Brand · Website · Donation UX · Mobile · Campaign Design

Team:

BARC + Developer

Status:

Shipped

CHALLENGE

CHALLENGE

One organization. Many ways to help.

One organization. Many ways to help.

BARC supports animal rescue and welfare in Bhutan while relying on donors, volunteers, travelers, and international supporters. Its digital experience needed to make those pathways easier to understand while establishing a more consistent and credible visual identity.

BARC supports animal rescue and welfare in Bhutan while relying on donors, volunteers, travelers, and international supporters. Its digital experience needed to make those pathways easier to understand while establishing a more consistent and credible visual identity.

UNDERSTAND

What does BARC do?

Help visitors quickly understand
BARC’s mission, programs, and
the impact of their work.

Need qualified help quickly

Need qualified help quickly

Mission

Programs

Impact stories

UNDERSTAND

What does BARC do?

Help visitors quickly understand
BARC’s mission, programs, and
the impact of their work.

Need qualified help quickly

Need qualified help quickly

Mission

Programs

Impact stories

UNDERSTAND

What does BARC do?

Help visitors quickly understand
BARC’s mission, programs, and
the impact of their work.

Need qualified help quickly

Need qualified help quickly

Mission

Programs

Impact stories

Design Solution
Design Solution

  1. Design elements reflecting Bhutan's unique culture and values.

  1. Design elements reflecting Bhutan's unique culture and values.

  1. Clear donation pathways integrated throughout the user journey.

  1. Clear donation pathways integrated throughout the user journey.

Old Design

Unclear Donation Process

  • The donation page was buried three levels deep in navigation (How You Can Help > How to Donate).

  • The 'DONATE' button will lead the user to the 'How to Donate' page.

  • The donation page overwhelmed users with complex banking instructions, multiple account numbers, and confusing third-party redirect processes.

Unclear Donation Process

  • The donation page was buried three levels deep in navigation (How You Can Help > How to Donate).

  • The 'DONATE' button will lead the user to the 'How to Donate' page.

  • The donation page overwhelmed users with complex banking instructions, multiple account numbers, and confusing third-party redirect processes.

New Design

  1. Mobile-optimized design for travelers browsing on the go.

  1. Mobile-optimized design for travelers browsing on the go.

Old Design

• No Clear Call-to-Action

The old design only offered a "Read More" link with no path to immediate support.

• Limited Emotional Connection

A low-quality image with minimal story context failed to create the emotional resonance.


• No Clear Call-to-Action
The old design only offered a "Read More" link with no path to immediate support.

• Limited Emotional Connection
A low-quality image with minimal story context failed to create the emotional resonance.

• No Clear Call-to-Action

The old design only offered a "Read More" link with no path to immediate support.


• Limited Emotional Connection

A low-quality image with minimal story context failed to create the emotional resonance.

New Design

• Immediate Action Pathways

The redesign features a prominent "GIVE NOW" button alongside specific donation categories, allowing visitors to support animals instantly without leaving the page.

• Immediate Action Pathways
The redesign features a prominent "GIVE NOW" button alongside specific donation categories, allowing visitors to support animals instantly without leaving the page.

Old Design

• Text-Heavy With No Visual Impact

• No Actionable Donation Options

The page explained the donation impact conceptually, but provided no immediate way to give.


• Text-Heavy With No Visual Impact

• No Actionable Donation Options
The page explained the donation impact conceptually, but provided no immediate way to give.

• Text-Heavy With No Visual Impact

• No Actionable Donation Options

The page explained the donation impact conceptually, but provided no immediate way to give.

New Design

• Visual Donation Menu

The redesign uses engaging imagery with specific price points for each medical service.

• Streamlined Donation Flow

An integrated gift selection interface removes all friction.

• Visual Donation Menu
The redesign uses engaging imagery with specific price points for each medical service.

• Streamlined Donation Flow
An integrated gift selection interface removes all friction.

  1. Segmented content for donors, veterinary volunteers, and potential sponsors.

  1. Segmented content for donors, veterinary volunteers, and potential sponsors.

Results & Learnings
Project Wins

Project Wins

• Built a Complete Digital Foundation
• Eliminated Donation Friction
• Bridged Multiple Audiences

What I Learned

What I Learned

• The Power of Cultural Context in Design
• Storytelling Architecture Matters
• Designing for Connection, Not Just Conversion
• Remove Every Barrier Between Inspiration and Action

Long-Term Impact

Long-Term Impact

The real measure of success will be BARC's ability to sustain and grow its mission through the connections this website facilitates.

The website isn't just a digital brochure; it's a relationship-building tool that turns brief moments of compassion into lasting partnerships for animal welfare in the Land of the Thunder Dragon.

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